Research shows many house buyers start searching for new homes online, emphasising the importance of improving property websites with search engine optimisation (SEO) for estate agents.

About 80% of people looking to buy property in the UK first use the Internet, according to a BBC finance study. Yet this promising statistic is starkly contrasted by other research that shows only a mere four per cent of house sales are attributed to the web.

As an SEO firm that specialises in building great positions for estate agents in Google and the other search engines, Fuse Optimisation has spent time analysing many property websites.

It is fair to say that a large number of estate agent websites (though not all) could be considered relatively poor in quality with very little, if any, search optimisation or marketing techniques employed.

House buyers and SEO for estate agent

Some of these sites take a national approach to selling property, advertising homes from all over the country as though house buyers are prepared to move anywhere.

While it is sometimes possible to search these sites for property information, when such browsing proves fruitless, people thinking about a new home are forced to consider travelling to their nearest high street agency.

Realising the customer is not being served well in these situations, Fuse has researched the property market and found that the majority of potential house buyers know the area or areas where they want to move to.

As a result, Fuse works for many estate agents with local searches in mind. We have developed a range of SEO tactics especially for property buying that deliver a steady stream of leads and customers from the search engines.

In short, Fuse reckons that few online estate agents realise a great deal of customer buying behaviour is local. Too many agencies seem to be phased and distracted by the national and global attractions of the Internet.

Enquire about search engine optimisation for estate agent

If your business is about selling property, speak to the SEO experts at Fuse. We offer a free consultancy evaluation of your current online strategy and website - and we will prepare a tailored search engine optimisation for estate agents strategy that delivers results for your business.